Wednesday 12 July 2017

Geo Location Mobile Advertising

Geo Location Mobile Advertising

We can target your competitors’ customers. We can find your customers anywhere they work, play, buy, relax and anywhere they may go on vacation. 
We can get you in front of them at their local Dr's clinic, at their lawyers, in their office, bicycle repair shop or where they get their coffee. Whether they're in a stadium, shopping mall or staying in a hotel.
We can even target them when they are visiting your competitors locations!



Tuesday 8 March 2016

Six Tips To Online Success

Want To Experience Online Success For Your Business?

1. You need to ensure you have a responsive website (that it's compatible on mobile devices and on all modern browsers).

2.  How to check if your website is mobile responsive - If/when viewing your website via smartphone ie iPhone or Android etc. If your website is NOT a responsive design you will know. Do you have to pinch or scroll the screen to view your website? if you do, this means that it's not mobile responsive or you can click here and enter your URL (website address) to check this via Google's mobile friendly tool.


3. Ensure it converts well ie that delivers traffic (visitors to your website) and in turn these visitors convert into enquiries about your products and/or services. 

4. Website analytics are a must have as this helps us/you to analyse your web traffic and make recommendations for website improvements. 

5. We recommend you use Google Analytics​ which is a FREE online tool that tells you all kinds of important information ie website visits, new visits V returning, demographics of your online visitors, interests, cities, towns, referrals ie from social media networks, devices and browsers.

6. Corrie D Marketing offer Google Analytics reports to help you interpret and understand these important metrics.


We'd love to hear your feedback and find out how you use Google Analytics or any other analytics software to help your business?

It might also be worth noting that any CDM website comes with analytics software installed free of charge which enables us to make recommendations for your new website, once your website has been live for a few months, based on your web traffic.

Friday 14 August 2015

Corrie D Marketing Are Celebrating - Will You Join US in our celebrations?

We are absolutely delighted to take this opportunity to announce that WE WON two prestigious Marketing, PR & Communications Awards for 2015.

Best Full Service Creative Agency UK - 2015
Best Social Network Media Management UK - 2015

We are absolutely ecstatic and over the moon to win these awards and thought the following information, might be worth you knowing about…We posted this on our Facebook page to keep up to date with any of our Celebrations or any other Offers - Please ensure you have liked our Facebook page.


We send you a follow up email to show you a selection of our award winning campaigns and amazing results we are generating for our clients.

The award was for two excellent and very different campaigns for our clients NHS Dumfries & Galloway "Meet ED" online digital display advertising campaign and Scottish Slimmer’s Facebook ad campaign - These were two hugely successful campaigns that provided astounding results! 

We'd like to pay it back and share with you by celebrating our winning these prestigious Marketing, PR & Communications awards with YOU by giving away FREE (to a few Scottish businesses) Marketing Plans, Digital Strategies, Pinterest Pages, Facebook Pinterest Apps some are money saving offers ie 50% OFF and BOGOF's.   

If you would like to participate in our “celebration event” please let us know by emailing info@corriedmarketing with the subject Celebrate in the subject field or message us over on our Facebook or our LinkedIn page.


Sunday 8 March 2015

6 Mobile Marketing Facts

Did you know?  Over the last decade, Mobile has driven a shift in consumer behaviour.


Smartphones are -

1.  Always switched on. 

2.  Always with us.

3.  Always connected.

4. 39% even use their phone while going to the toilet.*

5. 17% Search for a business after seeing an ad on a mobile device.*

6. 43% Search for your business, after seeing a TV ad.*

Mobile has become the main screen accessed throughout the day and 

in turn, Mobile Marketing has developed into -


  • A sophisticated, personalised advertising channel 
  • To reach people when they are browsing in real time
  • Via their Mobile on Mobile websites and on Mobile apps. 


Via our Online Digital Display Advertising platform, we can insert tracking pixels FREE on your website 

so you can re-target any visitors to your site, even if this traffic to your website has come from offline, from Radio, Print or TV Ads we can re-target with online ads, to ensure that your business remain top of mind!


Your ads can appear on any network PLUS ON ANY DEVICE 

Your ads appear n desktop, mobile and mobile apps, via our  Online Digital Display, Advertising platform. 

Delivering your personalised ads, to a specific target audience, targeting demographics ie age/sex/location 

Plus we have financial and in the market data too. We can target industries, positions, earnings, financial etc. 

We also have B2B data too!!!

This means that when your prospects are reading or searching for your EXACT products and/or services online - 

Your adverts will appear on desktop, mobile & on mobile apps, 

An online auction takes place and we bid on these eyeballs, often known as real time bidding and YOU only pay 1 penny more. 

YES you read that right!  ONLY 1p more, than the next highest bidder. 

We are in media partners with 22 of the biggest ad exchange platforms in the world, including Google, Microsoft, Yahoo, AOL and OpenX to name a few you might have heard of.

If you would like to book any of our services or wish to discuss this further please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758. 

You can view the online presentation on our website 



Watch the video here: Google Mobile Marketing Video - Understanding Consumers

*Source (Google Mobile Ads, Understanding Mobile Consumers)

Tuesday 23 September 2014

7 Online Digital Marketing Tips

Tips To Help Businesses Embrace Online Digital Marketing

1. Online Digital Marketing is the EXACT same as marketing your business offline. So whatever you do offline you should reflect this online. Visitors to your business premises probably receive some form of "marketing collateral" eg Brochure, Flyer, Business Card etc.

Examples 

Own a bricks & mortar store selling products? Reflect this online, with a website that also sells these products online ie an eCommerce store.



OR 

Home Improvements company selling Conservatories or Kitchens and you have a showroom? Then you could promote this online with a Virtual Tour or Video Tour, Promotional Video on your website, Facebook  and YouTube Channel. 

If you give out brochures to visitors to your business location you should also be promoting this online.

We can assist you with all of this!


2. Ensure your website (and we hope you have one of these, this is a priority in this day & age every business should have, at the very least a website) but it should be a Mobile Responsive Design Website or Mobile Optimised. This means that if your visitors are viewing via a smartphone (eg i-Phone, Android etc)  if visitors have to pinch the screen or scroll horizontally to read your web content, that is not good enough. You need a new website which is a mobile responsive website to view an example visit www.craftsmancladding.co.uk via a smartphone 

We can help you by converting your current website, if it is CMS or a brochure site we can convert it to be mobile responsive. So that all the web copy content fits within your screen size to view an example visit www.corriedmarketing.co.uk



3. Ensure you have a branded & customised Social Media Network for your business, we recommend the big 6 - Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. These are great for those all important Social Signals and organic SEO as Google rewards traffic flowing from your website to your Facebook, Twitter to your blog etc.  Also think of each one of these networks as your advert within the network so your Twitter page is your ad on Twitter etc. It is not enough to have a social network you must also post to it and often but more importantly be relevant. Use the 3 E's of Social Media Marketing - Educate, Entertain and Engage. 

(i)   Educate
(ii)  Entertain
(iii) Engage 

We offer Social Media Management, Social Media Training and Facebook Ads Services. Our clients are achieving penny clicks for their Facebook ads. 




4. You need an audience to market to. Use Facebook Ads to drive traffic to your website. Or you can use Facebook to promote your page on Facebook to increase your likes. Facebook offers highly targeted and cost effective advertising when done correctly. Use Facebook Custom Audiences which means you can upload your database (as long as they are opt-in's) to Facebook and deliver your ads directly in front of your list and no-one else. 




5.  Use our Online Digital Display Advertising - Dial up your targeted audience (with extra layers of targeting).

Because Every business Needs Qualified Leads And Targeted Traffic

Corrie D Marketing (CDM), have invested heavily to bring you (our clients) our Online Digital Display, Real Time Bidding, Demand Side Platform. We can target your demographic target audience who have been reading about and/or searching for your EXACT Products and Services online in real time. Your ads are then delivered to this audience anywhere they go on the internet. On any website on any network. This happens within 1/50th of a milli-second. We are media partners with 22+ of the biggest ad exchange platforms in the world.  You can view our online presentation http://bit.ly/CDMonlinedigitaldisplay





6. Use Programmatic Guaranteed To Purchase Impressions

We can use our Online Digital Display Advertising platform buy in advance your impressions to your targeted audience using programmatic guaranteed. Basically you pay a contract price at an agreed CPM in advance.
Known as “programmatic guaranteed” or “programmatic reserved” for the ability to secure upfront commitments to both price and amount of inventory, this branch of programmatic direct is gaining significant traction among publishers and media buyers looking to automate the often lengthy insertion order (IO) process and bring greater audience insight to their premium ad buys. 


Read more: http://www.emarketer.com/Article/Why-Publishers-Media-Buyers-Excited-About-Programmatic-Guaranteed/1010862/2#sthash.muuA8jlR.dpuf


7. Every business needs a Blog 

Which ALSO needs to be updated it regularly with your own generated content. Blogs are great for giving your company or organisation credibility within your industry. They are also good for organic SEO and creating internal back links (if your blog is linked to your website).



 We hope the above advice helps & would love to hear your feedback below.





If you would like to book any of our services or if you wish to discuss this further we can help you with any of the above. Please contact Corrie-Dee Whaite, Corrie D Marketing on Tel 01294 559480 or Mob 07411 170758 or visit our website www.corriedmarketing.co.uk or join us over on Facebook www.facebook.com/corriedmarketing






Friday 21 March 2014

We're NOT Here To Argue, Debate OR Deliberate On Whether Your Offline Ads Work OR Not..We're Here To Help!


Struggling to keep up with all the recent changes to Facebook, Google and the whole advertising and marketing landscape in general. 

We can help with both your online & offline, and we know where we'd recommend you spend your ad budget to get YOU more bang for your buck!

Biz owners have more choices than ever before, now with digital ads taking over print and soon TV - The whole digital landscape has changed massively in recent years. Numerous ad platforms give advertisers and biz owners more choice than ever before. Recent changes to Facebook and Google means most biz owners are left #Baffled. But WE CAN HELP !!!

It's a full time job to keep up with this fast paced landscape of online digital marketing & advertising. 

OFFLINE Ads are expensive and Digital Ads is where it is at.  These offer highly targeted & cost effective advertising. Which is why if you need help, you should commission our services and outsource to us, as we have an amazing team of industry experts, with over 100 years' experience in our chosen fields including our MBA consultant, a team of programmers & developers, plus our "Award Winning" Graphic Designer. Corrie-Dee Whaite has 25 years experience in Advertising, PR, Sales & Marketing working for national press, directories and exhibitions throughout the UK. We can help you with our expertise &  knowledge that generate our clients proven RESULTS! It's like having your own highly skilled and capable marketing department but we take away the stress and the hassle!

It beggars belief that a biz owner would rather struggle to keep up and would rather throw their money at advertising offline for example in a low circulating magazine, with an expensive gunshot ad campaign, hoping that somebody, somewhere, who is interested in his very "niche" target market see's their ad. Which let's face it is very highly unlikely to happen. Therefore offering little ROI (if any). Which is why the biz owner claims "advertising & marketing doesn't work." 

If you don't advertise or market your business? How will anyone know you have something to sell...?

It's about ensuring your marketing and advertising DOES work, that you are projecting the right image and message to your target audience & when it comes to advertising, the more targeted your ads are, the more likely they are to convert and generate ROI. SIMPLES !!!

We deliver qualified leads and targeted traffic to your business, with proven results & testimonials which is guaranteed proof we deliver results. Every business needs qualified leads and traffic. We offer this, plus much more. 

We deliver your ads ALL OVER THE INTERNET. PLUS we can target your website traffic with tracking pixels and retarget them with specific ads exactly tailored to your products and services they are interested in. 

From biz owners saying "tracking pixels" sounds dodge and unethical, to another who claimed our ad platform cannot possibly be bigger than Facebook, Google, Microsoft and Yahoo (incidentally, we are in partnership with Facebook Ad Xchange, Google, Microsoft, Yahoo, OpenX, our platform includes 27 of the other major ad exchange platforms in the world). Well - IT IS. Why is this? Because we use all of these! 

We're not here to argue or debate about whether your offline ads work or not. While you deliberate, we'll be helping the other companies and organisations who realise they need help! 

If you would like to know more about our services, please contact Corrie-Dee Whaite on Tel  01294 559480 or Mob 07411 170758 or to view our CDM services brochure visit  CDM eBrochures (you need to be signed into Facebook to view these).

Please let us know what your thoughts, we love to hear your feedback.

Saturday 25 January 2014

Special Introductory Offer - New Advertising Service We Have Brought To The UK Previously ONLY Available To The Fortune 500



We have invested heavily to bring our clients an advertising platform which connects us directly, to over 22 of the biggest Ad exchanges in the world, including Google, Facebook, Yahoo, Microsoft Open X and a host of others.

This system is a Real Time Bidding, Demand Side Platform which allows us bid for advertising slots to a very detailed audience profile tailored to your business target market.

This gives YOUR business access to 50 BILLION impressions per day, yes you read that right!

Each person browsing the net has a user profile with millions of data touch points that can be used to target your audience, with 3rd party data from Experian, Nielsen, Mastercard, many others, and sites which monitor and track online behaviour.

We can target any demographic & display your adverts to them all across the internet. This can be "search" or "content" based - what they are looking for and actually reading, right now - and ads can be shown to them on similar content pages - the very next time they read an article.

So, perfect for finding people who are looking for your products & services - even B2B  - yes we have company data too!

It gets even more in interesting though, because when you have driven your targeted traffic to your site you can tag and track them with a pixel and segment your audience further, and then re-target only those individuals with more adverts - with a more focused offer - anywhere online.
Your prospective customers literally cannot escape seeing you, which keeps you and your brand firmly in focus.

So, once they have visited, you essentially own their eyeballs. You will have seen this happening to you already no doubt, and Google themselves offer re-targeting on their Ad program. However, this is much bigger and covers their network and all those others too.

Every campaign needs an audience, an objective and goals, an offer landing page and a conversion funnel - i.e. get their name on a list or get them to buy something if they are ready to buy now, otherwise simply retarget them wherever they are in your conversion funnel - wherever they have gone in your site. We basically set-up a set of tripwires and segment your traffic that way and can build a new campaign to only that segment.

So, for instance - target the people who visited a certain product page but have not enquired or bought yet. Target people in an auto-responder email sequence, by sending them to specific pages for more info and then track only those people and retarget them again with a very focused offer.

We trust you can see how powerful this would be for your business? We’re running an introductory, “trial, tester offer” on this to try this amazing service risk FREE! Available on a first come first served basis. We are only looking for one business  from within each sector at this special price. To find out more please contact Corrie-Dee Whaite  on Tel 01294 559480 or Mob 07411 170758 or visit our website


Kindest Regards

Corrie

Corrie-Dee Whaite
Corrie D Marketing

Tel:           01294 559480 or Mob 07411 170758

Email:        corrie@corriedmarketing.co.uk