6 Reasons why it’s important have a “like” page and banner ad on a business profile!

It's time to GET SOCIAL!

1)      A “LIKE” page is sometimes known as "LIKE Gaiting!" Also known as a welcome, landing page for non fans.  It gives visitors a reason to “like” your page. Once they have liked your page they can access your wall etc and engage in the conversation and interact with your brand. It's quite difficult to get visitors to "like" your page, if you're eg an accountants or car repairs. A pub/club or restaurant is much easier to "LIKE".

2) A personal profile is easier to engage and interact as you can actively make friends requests however it is against Facebook rules to use a personal profile page to promote a business. If you have the new timeline layout it also flags a warning that businesses should not use timeline to promote brands with logos etc. We wouldn't recommend doing this as they are both different and have various restrictions ie you can't add friends to a business page, but you can't advertise a personal page on Facebook Ads. You have to rely on visitors opting in to "like" your page and follow your posts.  Hence why we advise having the "Like" page. It looks professional and can be customised with your branding, logo's etc.

3)      A banner ad appears down the side of your Facebook business profile page,which will replace your profile pic (If this is your logo, please change this to ad ad and make this space work for you). Think of your Facebook business page as real estate and this is a prime location to promote and advertise your company services. Again this should be branded.  A picture of your logo is doing nothing for you. It doesn’t tell visitors to your site anything. It’s a logo!  Having an ad  is very important as its FREE! Facebook DO NOT charge you for your banner ad to appear up there. It should ideally, list the services you offer, it will have good copy content (remember AIDA the basic advertising rules when writing ad copy) Attention, Interest, Desire, Action.  A call to action  will be your web address and telephone number. This ad appears on all your pages ie welcome page, photos, wall etc.

4)     Once you have a great looking page you can start advertising on Facebook Ads relatively cheaply as opposed to traditional forms of media ie local and national press. We recommend approx 100 likes and ensure you have a vanity URL, banner ad and like page, to get as much value as possible from your Facebook advertising and business profile.  Facebook advertising is 11% cheaper in the UK than any other country, there are also ways you can keep your advertising costs down by upto 45% by remaining within Facebook ie using the Facebook Ad campaign to link to your Facebook business profile page as opposed to an external URL to a website. Again another reason why it's so important to have a GREAT looking page. It's even better than a website as IT'S LIVE AND IT'S RIGHT NOW...!!!


5)  Use insights to enable you to  monitor and analyse what posts your tribe (fans) react to most, best times for posting etc. You can also monitor your ad spend using Facebook ads, as these are live you can pause and stop. You can create multiple ad campaigns (remember to name them all differently to stop any confustion when analysing the success rate of each campaign). You can  measure your ROI by asking every enquiry you receive how did you hear about us. Most Facebook enquiries will message on Facebook however we have had calls and visits to our website but they originally found out about us through Facebook. By using Google Analytics in conjunction with Facebook Insights you can monitor the traffic Facebook directs to your website from your advertising campaigns by analysing the data over the same time period or you can compare it by doing a control test when the website relied purely on organic traffic without facebook ads.

6) It's always best if you have an idea in mind of an end goal or target ie to achieve e.g. target is to get from 112 to 500 likes, or it could be to generate £X amount of sales on your website (if you have an e- commerce site) or if you don't have an e-commerce site it could purely be to drive traffic to your website. As this way you have a benchmark that you can use to monitor and analyse your advertising. 

If you require any help or assistance with any of the above you can visit our website www.corriedmarketing.co.uk or www.facebook.com/corriedmarketing/