Geo Location Mobile Advertising

We can target your competitors’ customers. We can find your customers anywhere they work, play, buy, relax and anywhere they may go on vacation. 

We can get you in front of them at their local Dr's clinic, at their lawyers, in their office, bicycle repair shop or where they get their coffee. Whether they're in a stadium, shopping mall or staying in a hotel.

We can even target them when they are visiting your competitors locations!

Six Tips To Online Success

Want To Experience Online Success For Your Business?

1. You need to ensure you have a responsive website (that it's compatible on mobile devices and on all modern browsers).

2.  How to check if your website is mobile responsive - If/when viewing your website via smartphone ie iPhone or Android etc. If your website is NOT a responsive design you will know. Do you have to pinch or scroll the screen to view your website? if you do, this means that it's not mobile responsive or you can click here and enter your URL (website address) to check this via Google's mobile friendly tool.

3. Ensure it converts well ie that delivers traffic (visitors to your website) and in turn these visitors convert into enquiries about your products and/or services. 

4. Website analytics are a must have as this helps us/you to analyse your web traffic and make recommendations for website improvements. 

5. We recommend you use Google Analytics​ which is a FREE online tool that tells you all kinds of important information ie website visits, new visits V returning, demographics of your online visitors, interests, cities, towns, referrals ie from social media networks, devices and browsers.

6. Corrie D Marketing offer Google Analytics reports to help you interpret and understand these important metrics.

We'd love to hear your feedback and find out how you use Google Analytics or any other analytics software to help your business?

It might also be worth noting that any CDM website comes with analytics software installed free of charge which enables us to make recommendations for your new website, once your website has been live for a few months, based on your web traffic.

Corrie D Marketing Are Celebrating - Will You Join US in our celebrations?

We are absolutely delighted to take this opportunity to announce that WE WON two prestigious Marketing, PR & Communications Awards for 2015.

Best Full Service Creative Agency UK - 2015

Best Social Network Media Management UK - 2015

We are absolutely ecstatic and over the moon to win these awards and thought the following information, might be worth you knowing about…We posted this on our Facebook page to keep up to date with any of our Celebrations or any other Offers - Please ensure you have liked our Facebook page.

www.facebook.com/corriedmarketing/

We send you a follow up email to show you a selection of our award winning campaigns and amazing results we are generating for our clients.

The award was for two excellent and very different campaigns for our clients NHS Dumfries & Galloway "Meet ED" online digital display advertising campaign and Scottish Slimmer’s Facebook ad campaign - These were two hugely successful campaigns that provided astounding results! 

We'd like to pay it back and share with you by celebrating our winning these prestigious Marketing, PR & Communications awards with YOU by giving away FREE (to a few Scottish businesses) Marketing Plans, Digital Strategies, Pinterest Pages, Facebook Pinterest Apps some are money saving offers ie 50% OFF and BOGOF's.   

If you would like to participate in our “celebration event” please let us know by emailing info@corriedmarketing with the subject Celebrate in the subject field or message us over on our Facebook or our LinkedIn page.

6 Mobile Marketing Facts

Did you know?  Over the last decade, Mobile has driven a shift in consumer behaviour.


Smartphones are -

1.  Always switched on. 

2.  Always with us.

3.  Always connected.

4. 39% even use their phone while going to the toilet.*

5. 17% Search for a business after seeing an ad on a mobile device.*

6. 43% Search for your business, after seeing a TV ad.*

Mobile has become the main screen accessed throughout the day and 

in turn, Mobile Marketing has developed into -

• A sophisticated, personalised advertising channel 
• To reach people when they are browsing in real time
• Via their Mobile on Mobile websites and on Mobile apps. 

Via our Online Digital Display Advertising platform, we can insert tracking pixels FREE on your website 

so you can re-target any visitors to your site, even if this traffic to your website has come from offline, from Radio, Print or TV Ads we can re-target with online ads, to ensure that your business remain top of mind!


Your ads can appear on any network PLUS ON ANY DEVICE 

Your ads appear n desktop, mobile and mobile apps, via our  Online Digital Display, Advertising platform. 

Delivering your personalised ads, to a specific target audience, targeting demographics ie age/sex/location 

Plus we have financial and in the market data too. We can target industries, positions, earnings, financial etc. 

We also have B2B data too!!!

This means that when your prospects are reading or searching for your EXACT products and/or services online - 

Your adverts will appear on desktop, mobile & on mobile apps, 

An online auction takes place and we bid on these eyeballs, often known as real time bidding and YOU only pay 1 penny more. 

YES you read that right!  ONLY 1p more, than the next highest bidder. 

We are in media partners with 22 of the biggest ad exchange platforms in the world, including Google, Microsoft, Yahoo, AOL and OpenX to name a few you might have heard of.

If you would like to book any of our services or wish to discuss this further please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758. 

You can view the online presentation on our website 

http://bit.ly/CDMonlinedigitaldisplay

Watch the video here: Google Mobile Marketing Video - Understanding Consumers

*Source (Google Mobile Ads, Understanding Mobile Consumers)

7 Online Digital Marketing Tips

Tips To Help Businesses Embrace Online Digital Marketing

1. Online Digital Marketing is the EXACT same as marketing your business offline. So whatever you do offline you should reflect this online. Visitors to your business premises probably receive some form of "marketing collateral" eg Brochure, Flyer, Business Card etc.

Examples 

Own a bricks & mortar store selling products? Reflect this online, with a website that also sells these products online ie an eCommerce store.

OR 

Home Improvements company selling Conservatories or Kitchens and you have a showroom? Then you could promote this online with a Virtual Tour or Video Tour, Promotional Video on your website, Facebook  and YouTube Channel. 

If you give out brochures to visitors to your business location you should also be promoting this online.

We can assist you with all of this!

2. Ensure your website (and we hope you have one of these, this is a priority in this day & age every business should have, at the very least a website) but it should be a Mobile Responsive Design Website or Mobile Optimised. This means that if your visitors are viewing via a smartphone (eg i-Phone, Android etc)  if visitors have to pinch the screen or scroll horizontally to read your web content, that is not good enough. You need a new website which is a mobile responsive website to view an example visit www.craftsmancladding.co.uk via a smartphone 

We can help you by converting your current website, if it is CMS or a brochure site we can convert it to be mobile responsive. So that all the web copy content fits within your screen size to view an example visit www.corriedmarketing.co.uk

3. Ensure you have a branded & customised Social Media Network for your business, we recommend the big 6 - Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. These are great for those all important Social Signals and organic SEO as Google rewards traffic flowing from your website to your Facebook, Twitter to your blog etc.  Also think of each one of these networks as your advert within the network so your Twitter page is your ad on Twitter etc. It is not enough to have a social network you must also post to it and often but more importantly be relevant. Use the 3 E's of Social Media Marketing - Educate, Entertain and Engage. 

(i)   Educate

(ii)  Entertain

(iii) Engage 

We offer Social Media Management, Social Media Training and Facebook Ads Services. Our clients are achieving penny clicks for their Facebook ads. 

4. You need an audience to market to. Use Facebook Ads to drive traffic to your website. Or you can use Facebook to promote your page on Facebook to increase your likes. Facebook offers highly targeted and cost effective advertising when done correctly. Use Facebook Custom Audiences which means you can upload your database (as long as they are opt-in's) to Facebook and deliver your ads directly in front of your list and no-one else. 

5.  Use our Online Digital Display Advertising - Dial up your targeted audience (with extra layers of targeting).

Because Every business Needs Qualified Leads And Targeted Traffic. 

Corrie D Marketing (CDM), have invested heavily to bring you (our clients) our Online Digital Display, Real Time Bidding, Demand Side Platform. We can target your demographic target audience who have been reading about and/or searching for your EXACT Products and Services online in real time. Your ads are then delivered to this audience anywhere they go on the internet. On any website on any network. This happens within 1/50th of a milli-second. We are media partners with 22+ of the biggest ad exchange platforms in the world.  You can view our online presentation http://bit.ly/CDMonlinedigitaldisplay

6. Use Programmatic Guaranteed To Purchase Impressions

We can use our Online Digital Display Advertising platform buy in advance your impressions to your targeted audience using programmatic guaranteed. Basically you pay a contract price at an agreed CPM in advance.
Known as “programmatic guaranteed” or “programmatic reserved” for the ability to secure upfront commitments to both price and amount of inventory, this branch of programmatic direct is gaining significant traction among publishers and media buyers looking to automate the often lengthy insertion order (IO) process and bring greater audience insight to their premium ad buys. 

Read more: http://www.emarketer.com/Article/Why-Publishers-Media-Buyers-Excited-About-Programmatic-Guaranteed/1010862/2#sthash.muuA8jlR.dpuf

7. Every business needs a Blog 

Which ALSO needs to be updated it regularly with your own generated content. Blogs are great for giving your company or organisation credibility within your industry. They are also good for organic SEO and creating internal back links (if your blog is linked to your website).

 We hope the above advice helps & would love to hear your feedback below.

If you would like to book any of our services or if you wish to discuss this further we can help you with any of the above. Please contact Corrie-Dee Whaite, Corrie D Marketing on Tel 01294 559480 or Mob 07411 170758 or visit our website www.corriedmarketing.co.uk or join us over on Facebook www.facebook.com/corriedmarketing

We're NOT Here To Argue, Debate OR Deliberate On Whether Your Offline Ads Work OR Not..We're Here To Help!

Struggling to keep up with all the recent changes to Facebook, Google and the whole advertising and marketing landscape in general. 

We can help with both your online & offline, and we know where we'd recommend you spend your ad budget to get YOU more bang for your buck!

Biz owners have more choices than ever before, now with digital ads taking over print and soon TV - The whole digital landscape has changed massively in recent years. Numerous ad platforms give advertisers and biz owners more choice than ever before. Recent changes to Facebook and Google means most biz owners are left #Baffled. But WE CAN HELP !!!

It's a full time job to keep up with this fast paced landscape of online digital marketing & advertising. 

OFFLINE Ads are expensive and Digital Ads is where it is at.  These offer highly targeted & cost effective advertising. Which is why if you need help, you should commission our services and outsource to us, as we have an amazing team of industry experts, with over 100 years' experience in our chosen fields including our MBA consultant, a team of programmers & developers, plus our "Award Winning" Graphic Designer. Corrie-Dee Whaite has 25 years experience in Advertising, PR, Sales & Marketing working for national press, directories and exhibitions throughout the UK. We can help you with our expertise &  knowledge that generate our clients proven RESULTS! It's like having your own highly skilled and capable marketing department but we take away the stress and the hassle!

It beggars belief that a biz owner would rather struggle to keep up and would rather throw their money at advertising offline for example in a low circulating magazine, with an expensive gunshot ad campaign, hoping that somebody, somewhere, who is interested in his very "niche" target market see's their ad. Which let's face it is very highly unlikely to happen. Therefore offering little ROI (if any). Which is why the biz owner claims "advertising & marketing doesn't work." 

If you don't advertise or market your business? How will anyone know you have something to sell...?

It's about ensuring your marketing and advertising DOES work, that you are projecting the right image and message to your target audience & when it comes to advertising, the more targeted your ads are, the more likely they are to convert and generate ROI. SIMPLES !!!

We deliver qualified leads and targeted traffic to your business, with proven results & testimonials which is guaranteed proof we deliver results. Every business needs qualified leads and traffic. We offer this, plus much more. 

We deliver your ads ALL OVER THE INTERNET. PLUS we can target your website traffic with tracking pixels and retarget them with specific ads exactly tailored to your products and services they are interested in. 

From biz owners saying "tracking pixels" sounds dodge and unethical, to another who claimed our ad platform cannot possibly be bigger than Facebook, Google, Microsoft and Yahoo (incidentally, we are in partnership with Facebook Ad Xchange, Google, Microsoft, Yahoo, OpenX, our platform includes 27 of the other major ad exchange platforms in the world). Well - IT IS. Why is this? Because we use all of these! 

We're not here to argue or debate about whether your offline ads work or not. While you deliberate, we'll be helping the other companies and organisations who realise they need help! 

If you would like to know more about our services, please contact Corrie-Dee Whaite on Tel  01294 559480 or Mob 07411 170758 or to view our CDM services brochure visit  CDM eBrochures (you need to be signed into Facebook to view these).

Please let us know what your thoughts, we love to hear your feedback.

Special Introductory Offer - New Advertising Service We Have Brought To The UK Previously ONLY Available To The Fortune 500

We have invested heavily to bring our clients an advertising platform which connects us directly, to over 22 of the biggest Ad exchanges in the world, including Google, Facebook, Yahoo, Microsoft Open X and a host of others.

This system is a Real Time Bidding, Demand Side Platform which allows us bid for advertising slots to a very detailed audience profile tailored to your business target market.

This gives YOUR business access to 50 BILLION impressions per day, yes you read that right!

Each person browsing the net has a user profile with millions of data touch points that can be used to target your audience, with 3rd party data from Experian, Nielsen, Mastercard, many others, and sites which monitor and track online behaviour.

We can target any demographic & display your adverts to them all across the internet. This can be "search" or "content" based - what they are looking for and actually reading, right now - and ads can be shown to them on similar content pages - the very next time they read an article.

So, perfect for finding people who are looking for your products & services - even B2B  - yes we have company data too!

It gets even more in interesting though, because when you have driven your targeted traffic to your site you can tag and track them with a pixel and segment your audience further, and then re-target only those individuals with more adverts - with a more focused offer - anywhere online.

Your prospective customers literally cannot escape seeing you, which keeps you and your brand firmly in focus.

So, once they have visited, you essentially own their eyeballs. You will have seen this happening to you already no doubt, and Google themselves offer re-targeting on their Ad program. However, this is much bigger and covers their network and all those others too.

Every campaign needs an audience, an objective and goals, an offer landing page and a conversion funnel - i.e. get their name on a list or get them to buy something if they are ready to buy now, otherwise simply retarget them wherever they are in your conversion funnel - wherever they have gone in your site. We basically set-up a set of tripwires and segment your traffic that way and can build a new campaign to only that segment.

So, for instance - target the people who visited a certain product page but have not enquired or bought yet. Target people in an auto-responder email sequence, by sending them to specific pages for more info and then track only those people and retarget them again with a very focused offer.

We trust you can see how powerful this would be for your business? We’re running an introductory, “trial, tester offer” on this to try this amazing service risk FREE! Available on a first come first served basis. We are only looking for one business  from within each sector at this special price. To find out more please contact Corrie-Dee Whaite  on Tel 01294 559480 or Mob 07411 170758 or visit our website

http://bit.ly/CDMonlinedigitaldisplay

Kindest Regards

Corrie

Corrie-Dee Whaite

Corrie D Marketing

Tel:           01294 559480 or Mob 07411 170758

Website:    www.corriedmarketing.co.uk

Facebook:   www.facebook.com/corriedmarketing

Email:        corrie@corriedmarketing.co.uk

Why Your Business Needs A Blog

 A Blog is hugely important to your business & most business owners often neglect the importance of a Blog.

 The main priority is that you have control of your #Blog. IT is yours. Unlike a Facebook page or Twitter account (which you do have degree of control over, but please always bear in mind, it's not yours). Your Facebook page could be closed down or even worse look at what happened to Bebo.. ? Anyone remember it ? Everyone left Bebo in droves to join Facebook. 

 Your blog is YOURS. You have complete control, unless you don't pay your hosting provider of course! You can utilise your blog to inform your target market (and people who are interested in hearing about your products/services) about any company news i.e. Staff Recruitment/Situations Vacant, Offers, Corporate Days Out, Contracts Won etc.

 Google rewards organisations who publish their own content on their blog, as it gives Google these all important "Social Signals" we talk about in our Corrie D Marketing social media training sessions. Google can see the traffic flowing from your blog to your Facebook Page or e.g. Blog to your organisations Twitter account or any other social media networks to your blog etc. By using "Key Words" it also helps with your organic #SEO. 

 All of the websites we design & develop come with a FREE Blog as standard. Remember the 3 E's of #SocialMediaMarketing -

1  #Educate 
2  #Entertain 
3  #Engage

  We also have professional journalists on our team who can ghost write your copy content for your blog (if you don't have the time and would prefer us to do this for you). OR if perhaps you have a subject you feel is a little bit boring...? You'd be surprised how many businesses owners we speak to on a daily basis who think their business isn't sexy enough to warrant having a Blog they believe that no-one would be interested in reading their company news etc. In fact very recently we heard feedback which ranges from an example of  recent conversations :-  e.g. "We supply stationery to businesses but we think this subject is boring and no-one is interested eg when Biro release a new pen they don't write a blog about it! Plus we don't really know what to write." 

Sound like you? Our team of journalists can help!

Social Signals 

 If you have ever taken our social media training workshops or attended any of our courses you will already be aware of those all important "Social Signals" as Google rewards traffic flowing from your Blog to your Facebook page and your Twitter to your Blog etc. You will also know which social networks have THE BEST Social Signals on the web. If you would like to attend any of our training sessions we offer group training or we also offer a more intensive 121 personalised training sessions tailored and structured to suit your individual business. 

Remember the 3 E's of social media marketing - Educate, Entertain & Engage!

Social Media Training

CDM (Corrie D Marketing) offer a number of social media training workshops each lasting four hours (morning or afternoon sessions). OR two can be delivered within one day (eight hours). These can be tailored to suit your individual business needs (if required) and can be delivered within your premises to multiple employees. If venue hire is needed we have many venues we have delivered sessions in, which we can hire if requested. 

Workshops Overview

Introduction To Social Media Workshop
Advanced Social Media Workshop
Facebook Marketing Masterclass 1 (hand on classroom based)
Facebook Marketing Masterclass 2 (hands on classroom based)

We will be running a number of these in various venues in 2014 throughout Ayrshire and Glasgow. We also deliver these within your premises throughout the whole of Scotland. 

Facebook Groups 

We're always banging on about the importance of Facebook Ads however if you don't have a Facebook Groups we recommend you should create at least one of these. Target your family, friends, work colleagues etc. Within your "niche" who have a joint beliefs/values/interests.

Once you've created the group add your friends (it's important to remember that only people can create and post to groups). However you can post links to your business pages. You can post information, polls and chat to everyone at once. 

Facebook Ads

 FacebookAds is a highly targeted and cost effective advertising platform and is one of the best social networks for social signals on the web. People divulge to Facebook all sorts of information you can target with your Facebook Ad Campaigns i.e. When they got engaged. Expecting a baby, Age, Geographical Location, Books they've read, Films/Movies they've watched, Brands & Celebrities they like. What do you think this means for your business ... If you don't know call us and we can help create and manage your ad campaigns or we offer training. Everything we do is DIY (Do It Yourself) or DFY (Done For You) Fully Managed Service. 

 With over 1.15 billion users worldwide. 33 million of these are in the UK who check in monthly. 22 million who check in Daily. 70% of these people are visiting via Facebooks Mobile App. What do you think this means to your business if your website is not mobile responsive design? Meaning your copy content does not fit within the size of the browser or device eg Safari and IPhone or Ipad. Windows or Android or any other type of smartphone.

Smartphone Sales (Mobile Revolution)

• 2011-2012  was a record breaking year for the sale of #smartphones (basically a hand held computing device). 
• Accounted for 85% of all mobile phone sales.
• 96% of people research a "bricks and mortar" store during the research stage of the buying process.
• 62% will leave your website if they have to scroll horizontally or have to pinch the screen to view your website/copy content. 
• Ensure your website is user friendly. We can help!

WE can help! All of the websites we design & develop are fully mobile responsive design. Or if you are happy with your current website and you don't want to go the expense of a new one - We can convert your current website into a fully mobile optimised version. 

To find out how we can help your business grow, please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758. Visit our website www.corriedmarketing.co.uk or email info@corriedmarketing.co.uk

How do "Social Signals" help with your organisations search engine rankings on Google for organic SEO purposes?

Social Signals will help with your organisations organic search engine rankings.

Social Signals are made up of your social media network, blog, links, user experience &  SEO. Each one of these is as important as the other.

Your website should have a blog, as Google rewards this if you are publishing your own content. A video player (Google loves websites with video) as visitors spend more time on your website engaging with video which in turn helps decrease your bounce rate. You could also create a customised and branded YouTube channel if you have video.

A CDM (Corrie D Marketing) website is designed and developed with our truly mobile responsive designs. Which means your website content fits perfectly within whichever screen size or device you are viewing with i.e. Computer, Laptop, IPad, IPhone, Android, Tablet or any type of smartphone. All our websites have social media integration, Interactive Page Flip E-Brochures, Video Player, Opt-In Forms (for list building purposes). The money is in the list. All which come as standard. Our SEO means that search engines are crawling all over your website. You can view our clients craftsman claddings website to view an example of this. 

You could also commission a "competitor benchmark" report to determine what key words your competitors are using to come to the top of search and what search queries people are searching for in real time, we can then use our findings to help with your website search engine rankings.

We can help you will all of this! If we can be of assistance please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or visit our website www.corriedmarketing.co.uk or like us on Facebook for more information. 

FREE Social Media Training Workshops to businesses in East Ayrshire

We are pleased to announce we've won the contract to deliver our Social Media Training Workshops to East Ayrshire Council.

Induction - Wednesday 31st July 2013
Advanced - Thursday 1st August 2013

Time - 9am - 1pm (both days, same delegates on both).
Venue - Rothesay House, 1 Greenhholm Road, Cumnock. KA18 1LH.

Training is  FREE to businesses located within East Ayrshire.

Approximately 4-6 weeks later (depending on demand) we will concentrate on 2 further (1/2 day workshops). Purely concentrating on Facebook to the same delegates.

Call NOW - Please contact Carol Andrew (Business Development Advisor, East Ayrshire Council) on Tel 01563 503231 or Mob 07818 511529 as spaces are limited.

Please share this post - Help us get the message out there to business owners in East Ayrshire.  Cheers, Corrie & CDM Team :)

Why should you run a Facebook Competition..?

 

As we all know very well, everyone loves to win something, and running a Facebook Competition on your Facebook page is a fantastic way to gain more ‘likes’ for your page and ultimately new customers for your business !!!!

 

Here are our Top Tips to ensure your competition’s success.

1. Ensure the prize is industry relevant

You would be surprised how many businesses give away a free iPad/Iphone or Kindle. This is a great prize to win, everyone wants one and this might lead to huge take up rates, however this is not targeting your “target market”.

An Ipad  is a highy attractive prize and entrants friends & colleagues who are perhaps not local to your business may enter.  If you are a local restaurant for example, you could perhaps have contacts on your list that live thousands of miles away and are not likely to ever pay you a visit.

Give away a lunch or dinner for 2 as your prize. This might attract less people (i.e. only the entrants who are close enough to redeem the prize), but at least this is your target market. Also people who enter your competition will be more likely to visit your restaurant in future, especially if you send them a special offer via email and/or SMS Text once the competition has closed – assuming you have collected their information and got them to opt-in.

2. If you can, think up remarketing strategies you could use as a follow-up

 In our restaurant example, you could tag some photos of your winners when they redeem their prize & post to your Facebook page and inside your establishment for their friends & family to see, and also to generate more publicity. Remember to get your winner’s testimonial and use it.

3. Publicity – let people know about your contest, via multiple channels

You could run both an Online & Offline Press Release with a feature within the local press or you could link your website to your Facebook competition. Anything that assists directing your offline or online traffic to your competition will assist with this. Also don’t forget to  use your wider social network if you have one (highly recommended) i.e. Twitter, LinkedIn, Google+, Facebook Groups etc…

4.    Use Facebook ads

Direct traffic to your competition with Facebook ads – again ensuring correct targeting. You can also use a promoted post from as little as £10 or less (depending on the fan size of your page) to promote a post and ensure all your fans see it. This can be enough to kick-start your competition during the initial stages and by making your competition viral and requiring entrants to share with friends you can ensure maximum exposure.

5.    Give your competition an expiry date

Create a level of urgency and expectation, and ensure you pick a winner at the end of the competition. Tell them how and when the winner will be chosen and how they will be notified.

6. The Money is in the list

This is where a lot of companies make a big mistake in their Facebook contests by asking entrants to like and share on their page [not to mention it is actually breaking Facebook rules].

Ensure you collect entrants e-mail address & mobile number when they enter the competition. You will need this to contact the winner(s), as it is also against Facebook rules to notify the winner directly on your Facebook wall.

More importantly, with a list you can begin further marketing initiatives after your contest is over and continue the dialogue with your contestants - re-marketing to regular & prospective clients by e.g. SMS Text Marketing or Email Marketing campaigns.

7. Inform previous contestants about your latest contest

When you create your next competition, send an email mailshot to your previous contest list and also send an SMS text which offers high immediate open rates  of 97%  plus.

8. Run regular competitions

Running one-off Facebook competitions can make you go viral fast, however to keep your fans engaged & for lasting impact you should run regular competitions - perhaps one per month or every two months. This is a proven strategy for turning Facebook users into customers.

9. Adhere to Facebook rules

Facebook’s promotional guidelines. These include ensuring your Facebook competition is run via an app/tab on your Facebook page. Entrants to your competition must not be conditioned to have to “like” a Wall post, Comment or enter by uploading a photo to a Wall. Running regular competitions is a fab way to gain more ‘likes’ for your Facebook page. It also helps to re-market to your new fans via your Facebook page. The 3 E’s of Social Media Marketing “Educate, Entertain & Engage”. This helps to increase fan engagement, increase brand awareness, promote your business, generate leads, collect email addresses and mobile numbers but most importantly … gain YOU more customers!

We hope this information has been useful and if you think a Facebook competition might be right for your business but maybe aren't sure where to start, why not get in touch and we will help you to decide the best type of competition and give you some advice on what to do next.

Please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758.

Which is better for Google juice and SEO Facebook V Twitter?

Last Thursdays Q & A Session on Facebook ended up creating quite a debate.

 

The question was this - "Which is better for Google juice and SEO Facebook V Twitter?"

 

It became such a hot topic we ran it over 2 weeks, but we thought we'd convert it into an Interactive Presentation/eBrochure for you and tab it into a Facebook App to allow it to be there forever as a point of reference for our fans as a Facebook post only has a shelf life of 2-3 hours and there was a lot of fantastic information.

 

Did you know...? YOU could also have a nifty tab presentation/Ebrochure the same as this, which can also include video & SEO links to landing pages on your website etc...

 

You can read the full Facebook V Twitter document by clicking the following link. Which Is Better for Google juice and SEO Facebook V Twitter

 

Who would like one of these Interactive Ebrochures to promote your business ? If you would like to book any of our services from SEO, Interactive Ebrochure or even a Multi-Tab App as per the Camden Group Facebook Multi-Tab App contact Corrie-Dee Whaite on 01294 559480 or Mob 07411 170758.

 

 

Is your Facebook Competition Legal?

Is your Facebook Competition Compliant?

 Did you know that any competition run through your Facebook wall or timeline is ILLEGAL and might get your page shut down for not being compliant - meaning you need to start from scratch again building a new fan base.

 

Facebook competition rules clearly state: "The only way you can create this type of functionality is by using a third party application.”

 e.g. A Facebook developer can create a separate Facebook app and add it to your page.

 

“Your application must be registered with Facebook and include a disclosure adjacent to any promotion entry field: 'This promotion is in no way sponsored, endorsed or administrated by, or associated with, Facebook.”

 

Does your Facebook competition comply..?

 

  If not, the only solution is to create a Facebook Competition Application which is registered with Facebook as detailed above, or get someone to do it for you.

 Here at CDM, we ensure that all our clients are in full compliance with Facebook guidelines, and our view is simple - rules are rules, and must be followed.

 We can build a custom Facebook competition app which ensures you keep within the rules and have maximum impact in your social marketing.

 Our competitions are “custom 3rd party apps”, registered as such with Facebook, and we ensure we have a link on each page to terms & conditions – something else which few companies seem to do, without these you could be breaking Advertising Standards.

 

 You might ask, why are all these other companies ignoring the rules and getting away with it, or my competitor does that so why shouldn’t I..?

 

 Facebook has shut down pages without any notice, so is it really worth the risk…?

 

 We researched this further with other Social Media & Ad Agencies and received the following replies;

 “We understand it is frustrating when we/you see other companies or individuals flaunt Facebook guidelines unchecked. There has been a huge increase in the "like and share this page to win a prize" and "when we reach 5,000 likes - everyone goes into a draw" style of promotion which is completely against Facebook promotion rules.”

“I can confirm though that we have been approached by 5 businesses recently who have run promotions contravening Facebook rules and have been shut down, page removed without recourse. They have come to us in a panic looking for help and are surprised when we tell them that there is nothing that we can do except write an appeal letter / email to Facebook to apologise and plead for their page back (This sometimes works but it's becoming more rare that Facebook even respond).”

“Without naming individual companies - I can confirm that a large retailer in Blanchardstown with 9k+ fans had their page pulled, a bicycle shop in Naas, and numerous restaurants & pubs in various County Dublin locations all got the following from Facebook and had their pages removed/shut down.”

"Facebook’s security systems determined that you were repeatedly using the same feature or engaging in the same behaviors in a short period of time. Because you continued this behavior after receiving multiple warnings, your account was disabled. Facebook cannot provide any specifics on the rate limits that are enforced.”

Despite emailing Facebook daily none of them have received a response.
We've spoken to a few business owners/managers in Ireland this year that have had their pages pulled for flaunting Facebook's competition guidelines.

 There didn't seem to be any recourse and the pages are still down after several months. One of the companies, well known but who shall remain nameless, had around 15,000 fans one day and the next, their page was gone. They were getting people to 'like' and 'share' their competition wall posts in obvious contravention of Facebook's guidelines. Fair enough.

 There are a few other examples including a well-known Dublin Radio Station which had their page pulled for repeatedly flaunting the guidelines.

 So, there you have it, real world examples of what can happen if you continue to ignore or flaunt the Facebook competition rules.

 

 

The bottom line is clear for all

 

 Don’t ignore it simply because your competitors all do, be the first to do it properly and be assured you will not incur the wrath of Facebook and wake up one day minus your hard earned fan base.

 

 

 

You need to do this, or we can do it for you!

 

 Call us today, to arrange a consultation and ensure your next Facebook competition is legal. Contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758.