10 Reasons Why Your Company Should Be Using Facebook

1 The world's largest social networking site “Facebook” is currently the second most visited site after Google and recently surpassed a record of 750 million active users in one day. Users now devote more time to Facebook than any other website, spending a total of 53.5 billion minutes a month on the world's largest social networking site. This is far ahead of sites like Twitter & Blogger etc. Users cumultatively devote 723 million minutes a month. Twitter, receives 565 million minutes of users time per month and LinkedIn, which claims 325 million minutes per month. Yahoo, the second most popular web brand overall, receives just half as much time of users' time as followed by Google (12.5 billion minutes, which does not include the 9.1 billion minutes people spent on YouTube).

2 Facebook pages are a more effective and intimate direct marketing channel

3 It is instant and up to date. Printed and traditional media is usually out of date quite often before it even hits the streets. Facebook is even more up to date than a website. Facebook is in real time its RIGHT NOW!

4  It can be used as  a real time research tool (SUPRE receive hundreds of individual answers within 2 hours of the questions being asked).

5 You create a long-term relationship between the consumers and the brand that creates a digital asset with longevity.

6 You create a highly leveraged channel that distributes your brand and message by its viral nature as updates to the Facebook “Page” spread through friends updates and news feeds. This is an incredibly fast and effective organic brand distribution vehicle.

7 Facebook Users are “happy” users and you want your brand to be associated with these feel good feelings.  Average user has 130 friends spend on average 24mins each day, uploading  pictures is there favourite pastime, average user comments on average one comment per day.

8 Viral Nature – easy to promote/spread the word/comment/share/like/grow

9 Growing Demographic  - growth in the silver surfers (50 +) biggest growth age range

10 Customized Pages - Look & Feel (helps raise awareness and build brands). Gives a reason for Non Fans to “like” and engage in the conversation with your brand. Although you do not need to use logos, branding etc. If you’re on a tight budget I would recommend at least having a page and having some sort or representation as opposed to having nothing at all. It’s so easy to do but lots of people don’t use it and its FREE!!