7 Online Digital Marketing Tips

Tips To Help Businesses Embrace Online Digital Marketing

1. Online Digital Marketing is the EXACT same as marketing your business offline. So whatever you do offline you should reflect this online. Visitors to your business premises probably receive some form of "marketing collateral" eg Brochure, Flyer, Business Card etc.

Examples 

Own a bricks & mortar store selling products? Reflect this online, with a website that also sells these products online ie an eCommerce store.

OR 

Home Improvements company selling Conservatories or Kitchens and you have a showroom? Then you could promote this online with a Virtual Tour or Video Tour, Promotional Video on your website, Facebook  and YouTube Channel. 

If you give out brochures to visitors to your business location you should also be promoting this online.

We can assist you with all of this!

2. Ensure your website (and we hope you have one of these, this is a priority in this day & age every business should have, at the very least a website) but it should be a Mobile Responsive Design Website or Mobile Optimised. This means that if your visitors are viewing via a smartphone (eg i-Phone, Android etc)  if visitors have to pinch the screen or scroll horizontally to read your web content, that is not good enough. You need a new website which is a mobile responsive website to view an example visit www.craftsmancladding.co.uk via a smartphone 

We can help you by converting your current website, if it is CMS or a brochure site we can convert it to be mobile responsive. So that all the web copy content fits within your screen size to view an example visit www.corriedmarketing.co.uk

3. Ensure you have a branded & customised Social Media Network for your business, we recommend the big 6 - Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. These are great for those all important Social Signals and organic SEO as Google rewards traffic flowing from your website to your Facebook, Twitter to your blog etc.  Also think of each one of these networks as your advert within the network so your Twitter page is your ad on Twitter etc. It is not enough to have a social network you must also post to it and often but more importantly be relevant. Use the 3 E's of Social Media Marketing - Educate, Entertain and Engage. 

(i)   Educate

(ii)  Entertain

(iii) Engage 

We offer Social Media Management, Social Media Training and Facebook Ads Services. Our clients are achieving penny clicks for their Facebook ads. 

4. You need an audience to market to. Use Facebook Ads to drive traffic to your website. Or you can use Facebook to promote your page on Facebook to increase your likes. Facebook offers highly targeted and cost effective advertising when done correctly. Use Facebook Custom Audiences which means you can upload your database (as long as they are opt-in's) to Facebook and deliver your ads directly in front of your list and no-one else. 

5.  Use our Online Digital Display Advertising - Dial up your targeted audience (with extra layers of targeting).

Because Every business Needs Qualified Leads And Targeted Traffic. 

Corrie D Marketing (CDM), have invested heavily to bring you (our clients) our Online Digital Display, Real Time Bidding, Demand Side Platform. We can target your demographic target audience who have been reading about and/or searching for your EXACT Products and Services online in real time. Your ads are then delivered to this audience anywhere they go on the internet. On any website on any network. This happens within 1/50th of a milli-second. We are media partners with 22+ of the biggest ad exchange platforms in the world.  You can view our online presentation http://bit.ly/CDMonlinedigitaldisplay

6. Use Programmatic Guaranteed To Purchase Impressions

We can use our Online Digital Display Advertising platform buy in advance your impressions to your targeted audience using programmatic guaranteed. Basically you pay a contract price at an agreed CPM in advance.
Known as “programmatic guaranteed” or “programmatic reserved” for the ability to secure upfront commitments to both price and amount of inventory, this branch of programmatic direct is gaining significant traction among publishers and media buyers looking to automate the often lengthy insertion order (IO) process and bring greater audience insight to their premium ad buys. 

Read more: http://www.emarketer.com/Article/Why-Publishers-Media-Buyers-Excited-About-Programmatic-Guaranteed/1010862/2#sthash.muuA8jlR.dpuf

7. Every business needs a Blog 

Which ALSO needs to be updated it regularly with your own generated content. Blogs are great for giving your company or organisation credibility within your industry. They are also good for organic SEO and creating internal back links (if your blog is linked to your website).

 We hope the above advice helps & would love to hear your feedback below.

If you would like to book any of our services or if you wish to discuss this further we can help you with any of the above. Please contact Corrie-Dee Whaite, Corrie D Marketing on Tel 01294 559480 or Mob 07411 170758 or visit our website www.corriedmarketing.co.uk or join us over on Facebook www.facebook.com/corriedmarketing

We're NOT Here To Argue, Debate OR Deliberate On Whether Your Offline Ads Work OR Not..We're Here To Help!

Struggling to keep up with all the recent changes to Facebook, Google and the whole advertising and marketing landscape in general. 

We can help with both your online & offline, and we know where we'd recommend you spend your ad budget to get YOU more bang for your buck!

Biz owners have more choices than ever before, now with digital ads taking over print and soon TV - The whole digital landscape has changed massively in recent years. Numerous ad platforms give advertisers and biz owners more choice than ever before. Recent changes to Facebook and Google means most biz owners are left #Baffled. But WE CAN HELP !!!

It's a full time job to keep up with this fast paced landscape of online digital marketing & advertising. 

OFFLINE Ads are expensive and Digital Ads is where it is at.  These offer highly targeted & cost effective advertising. Which is why if you need help, you should commission our services and outsource to us, as we have an amazing team of industry experts, with over 100 years' experience in our chosen fields including our MBA consultant, a team of programmers & developers, plus our "Award Winning" Graphic Designer. Corrie-Dee Whaite has 25 years experience in Advertising, PR, Sales & Marketing working for national press, directories and exhibitions throughout the UK. We can help you with our expertise &  knowledge that generate our clients proven RESULTS! It's like having your own highly skilled and capable marketing department but we take away the stress and the hassle!

It beggars belief that a biz owner would rather struggle to keep up and would rather throw their money at advertising offline for example in a low circulating magazine, with an expensive gunshot ad campaign, hoping that somebody, somewhere, who is interested in his very "niche" target market see's their ad. Which let's face it is very highly unlikely to happen. Therefore offering little ROI (if any). Which is why the biz owner claims "advertising & marketing doesn't work." 

If you don't advertise or market your business? How will anyone know you have something to sell...?

It's about ensuring your marketing and advertising DOES work, that you are projecting the right image and message to your target audience & when it comes to advertising, the more targeted your ads are, the more likely they are to convert and generate ROI. SIMPLES !!!

We deliver qualified leads and targeted traffic to your business, with proven results & testimonials which is guaranteed proof we deliver results. Every business needs qualified leads and traffic. We offer this, plus much more. 

We deliver your ads ALL OVER THE INTERNET. PLUS we can target your website traffic with tracking pixels and retarget them with specific ads exactly tailored to your products and services they are interested in. 

From biz owners saying "tracking pixels" sounds dodge and unethical, to another who claimed our ad platform cannot possibly be bigger than Facebook, Google, Microsoft and Yahoo (incidentally, we are in partnership with Facebook Ad Xchange, Google, Microsoft, Yahoo, OpenX, our platform includes 27 of the other major ad exchange platforms in the world). Well - IT IS. Why is this? Because we use all of these! 

We're not here to argue or debate about whether your offline ads work or not. While you deliberate, we'll be helping the other companies and organisations who realise they need help! 

If you would like to know more about our services, please contact Corrie-Dee Whaite on Tel  01294 559480 or Mob 07411 170758 or to view our CDM services brochure visit  CDM eBrochures (you need to be signed into Facebook to view these).

Please let us know what your thoughts, we love to hear your feedback.

Special Introductory Offer - New Advertising Service We Have Brought To The UK Previously ONLY Available To The Fortune 500

We have invested heavily to bring our clients an advertising platform which connects us directly, to over 22 of the biggest Ad exchanges in the world, including Google, Facebook, Yahoo, Microsoft Open X and a host of others.

This system is a Real Time Bidding, Demand Side Platform which allows us bid for advertising slots to a very detailed audience profile tailored to your business target market.

This gives YOUR business access to 50 BILLION impressions per day, yes you read that right!

Each person browsing the net has a user profile with millions of data touch points that can be used to target your audience, with 3rd party data from Experian, Nielsen, Mastercard, many others, and sites which monitor and track online behaviour.

We can target any demographic & display your adverts to them all across the internet. This can be "search" or "content" based - what they are looking for and actually reading, right now - and ads can be shown to them on similar content pages - the very next time they read an article.

So, perfect for finding people who are looking for your products & services - even B2B  - yes we have company data too!

It gets even more in interesting though, because when you have driven your targeted traffic to your site you can tag and track them with a pixel and segment your audience further, and then re-target only those individuals with more adverts - with a more focused offer - anywhere online.

Your prospective customers literally cannot escape seeing you, which keeps you and your brand firmly in focus.

So, once they have visited, you essentially own their eyeballs. You will have seen this happening to you already no doubt, and Google themselves offer re-targeting on their Ad program. However, this is much bigger and covers their network and all those others too.

Every campaign needs an audience, an objective and goals, an offer landing page and a conversion funnel - i.e. get their name on a list or get them to buy something if they are ready to buy now, otherwise simply retarget them wherever they are in your conversion funnel - wherever they have gone in your site. We basically set-up a set of tripwires and segment your traffic that way and can build a new campaign to only that segment.

So, for instance - target the people who visited a certain product page but have not enquired or bought yet. Target people in an auto-responder email sequence, by sending them to specific pages for more info and then track only those people and retarget them again with a very focused offer.

We trust you can see how powerful this would be for your business? We’re running an introductory, “trial, tester offer” on this to try this amazing service risk FREE! Available on a first come first served basis. We are only looking for one business  from within each sector at this special price. To find out more please contact Corrie-Dee Whaite  on Tel 01294 559480 or Mob 07411 170758 or visit our website

http://bit.ly/CDMonlinedigitaldisplay

Kindest Regards

Corrie

Corrie-Dee Whaite

Corrie D Marketing

Tel:           01294 559480 or Mob 07411 170758

Website:    www.corriedmarketing.co.uk

Facebook:   www.facebook.com/corriedmarketing

Email:        corrie@corriedmarketing.co.uk