1. Online Digital Marketing is the EXACT same as marketing your business offline. So whatever you do offline you should reflect this online. Visitors to your business premises probably receive some form of "marketing collateral" eg Brochure, Flyer, Business Card etc.
Examples
Own a bricks & mortar store selling products? Reflect this online, with a website that also sells these products online ie an eCommerce store.
OR
Home Improvements company selling Conservatories or Kitchens and you have a showroom? Then you could promote this online with a Virtual Tour or Video Tour, Promotional Video on your website, Facebook and YouTube Channel.
If you give out brochures to visitors to your business location you should also be promoting this online.
We can assist you with all of this!
2. Ensure your website (and we hope you have one of these, this is a priority in this day & age every business should have, at the very least a website) but it should be a Mobile Responsive Design Website or Mobile Optimised. This means that if your visitors are viewing via a smartphone (eg i-Phone, Android etc) if visitors have to pinch the screen or scroll horizontally to read your web content, that is not good enough. You need a new website which is a mobile responsive website to view an example visit www.craftsmancladding.co.uk via a smartphone
We can help you by converting your current website, if it is CMS or a brochure site we can convert it to be mobile responsive. So that all the web copy content fits within your screen size to view an example visit www.corriedmarketing.co.uk
3. Ensure you have a branded & customised Social Media Network for your business, we recommend the big 6 - Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. These are great for those all important Social Signals and organic SEO as Google rewards traffic flowing from your website to your Facebook, Twitter to your blog etc. Also think of each one of these networks as your advert within the network so your Twitter page is your ad on Twitter etc. It is not enough to have a social network you must also post to it and often but more importantly be relevant. Use the 3 E's of Social Media Marketing - Educate, Entertain and Engage.
(i) Educate
(ii) Entertain
(iii) Engage
We offer Social Media Management, Social Media Training and Facebook Ads Services. Our clients are achieving penny clicks for their Facebook ads.
4. You need an audience to market to. Use Facebook Ads to drive traffic to your website. Or you can use Facebook to promote your page on Facebook to increase your likes. Facebook offers highly targeted and cost effective advertising when done correctly. Use Facebook Custom Audiences which means you can upload your database (as long as they are opt-in's) to Facebook and deliver your ads directly in front of your list and no-one else.
5. Use our Online Digital Display Advertising - Dial up your targeted audience (with extra layers of targeting).
Because Every business Needs Qualified Leads And Targeted Traffic.
Corrie D Marketing (CDM), have invested heavily to bring you (our clients) our Online Digital Display, Real Time Bidding, Demand Side Platform. We can target your demographic target audience who have been reading about and/or searching for your EXACT Products and Services online in real time. Your ads are then delivered to this audience anywhere they go on the internet. On any website on any network. This happens within 1/50th of a milli-second. We are media partners with 22+ of the biggest ad exchange platforms in the world. You can view our online presentation http://bit.ly/CDMonlinedigitaldisplay
We can use our Online Digital Display Advertising platform buy in advance your impressions to your targeted audience using programmatic guaranteed. Basically you pay a contract price at an agreed CPM in advance.
Known as “programmatic guaranteed” or “programmatic reserved” for the ability to secure upfront commitments to both price and amount of inventory, this branch of programmatic direct is gaining significant traction among publishers and media buyers looking to automate the often lengthy insertion order (IO) process and bring greater audience insight to their premium ad buys.
Read more: http://www.emarketer.com/Article/Why-Publishers-Media-Buyers-Excited-About-Programmatic-Guaranteed/1010862/2#sthash.muuA8jlR.dpuf
7. Every business needs a Blog
Which ALSO needs to be updated it regularly with your own generated content. Blogs are great for giving your company or organisation credibility within your industry. They are also good for organic SEO and creating internal back links (if your blog is linked to your website).
We hope the above advice helps & would love to hear your feedback below.
If you would like to book any of our services or if you wish to discuss this further we can help you with any of the above. Please contact Corrie-Dee Whaite, Corrie D Marketing on Tel 01294 559480 or Mob 07411 170758 or visit our website www.corriedmarketing.co.uk or join us over on Facebook www.facebook.com/corriedmarketing
