6 Reasons why it’s important have a “like” page and banner ad on a business profile!

It's time to GET SOCIAL!

1)      A “LIKE” page is sometimes known as "LIKE Gaiting!" Also known as a welcome, landing page for non fans.  It gives visitors a reason to “like” your page. Once they have liked your page they can access your wall etc and engage in the conversation and interact with your brand. It's quite difficult to get visitors to "like" your page, if you're eg an accountants or car repairs. A pub/club or restaurant is much easier to "LIKE".

2) A personal profile is easier to engage and interact as you can actively make friends requests however it is against Facebook rules to use a personal profile page to promote a business. If you have the new timeline layout it also flags a warning that businesses should not use timeline to promote brands with logos etc. We wouldn't recommend doing this as they are both different and have various restrictions ie you can't add friends to a business page, but you can't advertise a personal page on Facebook Ads. You have to rely on visitors opting in to "like" your page and follow your posts.  Hence why we advise having the "Like" page. It looks professional and can be customised with your branding, logo's etc.

3)      A banner ad appears down the side of your Facebook business profile page,which will replace your profile pic (If this is your logo, please change this to ad ad and make this space work for you). Think of your Facebook business page as real estate and this is a prime location to promote and advertise your company services. Again this should be branded.  A picture of your logo is doing nothing for you. It doesn’t tell visitors to your site anything. It’s a logo!  Having an ad  is very important as its FREE! Facebook DO NOT charge you for your banner ad to appear up there. It should ideally, list the services you offer, it will have good copy content (remember AIDA the basic advertising rules when writing ad copy) Attention, Interest, Desire, Action.  A call to action  will be your web address and telephone number. This ad appears on all your pages ie welcome page, photos, wall etc.

4)     Once you have a great looking page you can start advertising on Facebook Ads relatively cheaply as opposed to traditional forms of media ie local and national press. We recommend approx 100 likes and ensure you have a vanity URL, banner ad and like page, to get as much value as possible from your Facebook advertising and business profile.  Facebook advertising is 11% cheaper in the UK than any other country, there are also ways you can keep your advertising costs down by upto 45% by remaining within Facebook ie using the Facebook Ad campaign to link to your Facebook business profile page as opposed to an external URL to a website. Again another reason why it's so important to have a GREAT looking page. It's even better than a website as IT'S LIVE AND IT'S RIGHT NOW...!!!


5)  Use insights to enable you to  monitor and analyse what posts your tribe (fans) react to most, best times for posting etc. You can also monitor your ad spend using Facebook ads, as these are live you can pause and stop. You can create multiple ad campaigns (remember to name them all differently to stop any confustion when analysing the success rate of each campaign). You can  measure your ROI by asking every enquiry you receive how did you hear about us. Most Facebook enquiries will message on Facebook however we have had calls and visits to our website but they originally found out about us through Facebook. By using Google Analytics in conjunction with Facebook Insights you can monitor the traffic Facebook directs to your website from your advertising campaigns by analysing the data over the same time period or you can compare it by doing a control test when the website relied purely on organic traffic without facebook ads.

6) It's always best if you have an idea in mind of an end goal or target ie to achieve e.g. target is to get from 112 to 500 likes, or it could be to generate £X amount of sales on your website (if you have an e- commerce site) or if you don't have an e-commerce site it could purely be to drive traffic to your website. As this way you have a benchmark that you can use to monitor and analyse your advertising. 

If you require any help or assistance with any of the above you can visit our website www.corriedmarketing.co.uk or www.facebook.com/corriedmarketing/

How Can Social Media Help Franchisor and Franchisees alike?

How Can Social Media Help Franchisors and Franchisees alike?

Are you too busy selling your franchises and promoting your own products & services,
that you take your eye off the ball when it comes to your marketing and advertising?

What are the 2 major concerns keeping you awake at night?

1. Is it lack of franchisees? Or is your competition gaining an edge?
2. Or it could be that you don’t have the time or technical understanding or knowledge of the wide range of marketing & advertising techniques that are available to you?

You know you need it and want it. You understand that you’re franchise will be left behind your competition if you don’t do it. WE ARE HERE TO HELP! By offering you high quality, yet cost effective social media & marketing solutions.

We understand franchising has the 3 sides to the business - the franchisor, the franchisee and the product/service! Our services help you sell your franchises to franchisees, we can also assist each individual franchise and finally we can help you both in promoting the brand, product/service.

Now businesses have more media choices than ever before and making the right decision is crucial to your business. We are a Social Network Media Management & Marketing Consultancy, specialising in Franchising and the Retail sector with twenty year’s marketing experience. Eight years within the Franchise industry and twelve within Retail.

Social Media is not a fad and it’s not going away any time soon. Theworld's largest social networking site “Facebook” is currently the second most visited site after Google and recently surpassed a record 800 million active users in one day. Users now devote more time to Facebook than any other website, with their favourite pass time being uploading pictures, spending a total of 53.5 billion minutes a month on the world's largest social, networking site. This is far ahead of sites like Twitter & Blogger etc. Users cumulatively devote 723 million minutes a month. Twitter, receives 565 million minutes of users time per month and LinkedIn, which claims 325 million minutes per month. Yahoo, the second
most popular web brand overall, receives just half as much of users' time as followed by Google (12.5 billion minutes, which does not include the 9.1 billion minutes people spent on
YouTube).

If your company wants to embrace social media we would recommend setting up a business page on
the 3 main social media sites. These are Facebook, Twitter & Linked In. However some industry experts predictnot for long. Google+ is a new contender in the social media landscape. With Google’s new search results changing which now include Google+ Search plus Your World, means that search results are now being heavily influenced by Google+. With over 3 billion searches per day on Google, it’s poised to explodethis year. Newfigures recently released show Google+ growth accelerating. It
recently Passed 62 million users. Adding 625, 000 new users per day. Predicting that by the end of 2012 that this figure will jump to 400 million. Google+ could now be a serious contender. Previously we believed that companies did not have the time to do all of these social media sites properly due to time restraints, but with the addition of another new social media site, time spent on these sites has now been reduced even more.

Why Facebook? Facebook is the second most used site after Google. Currently hit a record 800 million active users in one day. We set up customised and branded Facebook Business Fan Pages, for your company with a Welcome/Landing Page for non- fans to land on which is also known as “like gaiting”. This gives visitors to your page a reason to “like” your page and engage with your brand. Facebook pages are a more intimate and direct marketing channel. They are instant and up to date. It can even be more up to date than a website as it’s RIGHT NOW!

Our award winning graphic designer will really make your company fan page stand out by
creating a banner advertisement which will appear on all of your franchise pages as well as your own, these can all be designed in the exact same style, font, type, colours etc. Protecting the brand and corporate identity by adhering to your brand guidelines. The banner advert replaces your
business profile picture but with minor changes to the copy content eg each franchisee would have different contact details, we can insert the Geographical area or postcode area they cover or we
can change the address, email, telephone number, website etc. The banner ad appears within all of your Facebook pages on your profile e.g.welcome page, wall, photos etc. We can also brand your “like” page designs sothat they are all the exact same or can be individually designed to suit each franchisee because it’s all the one company designing for everyone’s business/brand/product or service they can all be in keeping with one another. We can also create pages and skins using your corporate branding within all the other social media sites eg Twitter, You Tube etc.

We understand the different social media sites there audiences and there media consumption.
We can assist you to set up whichever social sites you prefer, whether its “You Tube” to post videos for your business or perhaps if you’re in the music industry Flowd or Soundcloud are better suited to your needs, to get your music heard! We follow your prospect’sonline journey, using Google Analytics and Facebook Insights our comprehensive understanding and knowledge of analytics and the power of knowing when to post (the best times) and what content your fans/tribe react to HELPING YOU GENERATE RESULTS. We are a target-led results driven company and would advise at the outset before embarking on a social media campaign to have a goal or target in
mind of what you want to achieve ie 100 likes in 3 months, to drive traffic to your website, or to increase sales. If you would like a chat regarding the options available to you please call Corrie
Now for details! Tel: 012924 559480 or Mob: 07411 170758