How Can Social Media Help Franchisor and Franchisees alike?

How Can Social Media Help Franchisors and Franchisees alike?

Are you too busy selling your franchises and promoting your own products & services,
that you take your eye off the ball when it comes to your marketing and advertising?

What are the 2 major concerns keeping you awake at night?

1. Is it lack of franchisees? Or is your competition gaining an edge?
2. Or it could be that you don’t have the time or technical understanding or knowledge of the wide range of marketing & advertising techniques that are available to you?

You know you need it and want it. You understand that you’re franchise will be left behind your competition if you don’t do it. WE ARE HERE TO HELP! By offering you high quality, yet cost effective social media & marketing solutions.

We understand franchising has the 3 sides to the business - the franchisor, the franchisee and the product/service! Our services help you sell your franchises to franchisees, we can also assist each individual franchise and finally we can help you both in promoting the brand, product/service.

Now businesses have more media choices than ever before and making the right decision is crucial to your business. We are a Social Network Media Management & Marketing Consultancy, specialising in Franchising and the Retail sector with twenty year’s marketing experience. Eight years within the Franchise industry and twelve within Retail.

Social Media is not a fad and it’s not going away any time soon. Theworld's largest social networking site “Facebook” is currently the second most visited site after Google and recently surpassed a record 800 million active users in one day. Users now devote more time to Facebook than any other website, with their favourite pass time being uploading pictures, spending a total of 53.5 billion minutes a month on the world's largest social, networking site. This is far ahead of sites like Twitter & Blogger etc. Users cumulatively devote 723 million minutes a month. Twitter, receives 565 million minutes of users time per month and LinkedIn, which claims 325 million minutes per month. Yahoo, the second
most popular web brand overall, receives just half as much of users' time as followed by Google (12.5 billion minutes, which does not include the 9.1 billion minutes people spent on
YouTube).

If your company wants to embrace social media we would recommend setting up a business page on
the 3 main social media sites. These are Facebook, Twitter & Linked In. However some industry experts predictnot for long. Google+ is a new contender in the social media landscape. With Google’s new search results changing which now include Google+ Search plus Your World, means that search results are now being heavily influenced by Google+. With over 3 billion searches per day on Google, it’s poised to explodethis year. Newfigures recently released show Google+ growth accelerating. It
recently Passed 62 million users. Adding 625, 000 new users per day. Predicting that by the end of 2012 that this figure will jump to 400 million. Google+ could now be a serious contender. Previously we believed that companies did not have the time to do all of these social media sites properly due to time restraints, but with the addition of another new social media site, time spent on these sites has now been reduced even more.

Why Facebook? Facebook is the second most used site after Google. Currently hit a record 800 million active users in one day. We set up customised and branded Facebook Business Fan Pages, for your company with a Welcome/Landing Page for non- fans to land on which is also known as “like gaiting”. This gives visitors to your page a reason to “like” your page and engage with your brand. Facebook pages are a more intimate and direct marketing channel. They are instant and up to date. It can even be more up to date than a website as it’s RIGHT NOW!

Our award winning graphic designer will really make your company fan page stand out by
creating a banner advertisement which will appear on all of your franchise pages as well as your own, these can all be designed in the exact same style, font, type, colours etc. Protecting the brand and corporate identity by adhering to your brand guidelines. The banner advert replaces your
business profile picture but with minor changes to the copy content eg each franchisee would have different contact details, we can insert the Geographical area or postcode area they cover or we
can change the address, email, telephone number, website etc. The banner ad appears within all of your Facebook pages on your profile e.g.welcome page, wall, photos etc. We can also brand your “like” page designs sothat they are all the exact same or can be individually designed to suit each franchisee because it’s all the one company designing for everyone’s business/brand/product or service they can all be in keeping with one another. We can also create pages and skins using your corporate branding within all the other social media sites eg Twitter, You Tube etc.

We understand the different social media sites there audiences and there media consumption.
We can assist you to set up whichever social sites you prefer, whether its “You Tube” to post videos for your business or perhaps if you’re in the music industry Flowd or Soundcloud are better suited to your needs, to get your music heard! We follow your prospect’sonline journey, using Google Analytics and Facebook Insights our comprehensive understanding and knowledge of analytics and the power of knowing when to post (the best times) and what content your fans/tribe react to HELPING YOU GENERATE RESULTS. We are a target-led results driven company and would advise at the outset before embarking on a social media campaign to have a goal or target in
mind of what you want to achieve ie 100 likes in 3 months, to drive traffic to your website, or to increase sales. If you would like a chat regarding the options available to you please call Corrie
Now for details! Tel: 012924 559480 or Mob: 07411 170758