Corrie D Marketing Are Celebrating - Will You Join US in our celebrations?

We are absolutely delighted to take this opportunity to announce that WE WON two prestigious Marketing, PR & Communications Awards for 2015.

Best Full Service Creative Agency UK - 2015

Best Social Network Media Management UK - 2015

We are absolutely ecstatic and over the moon to win these awards and thought the following information, might be worth you knowing about…We posted this on our Facebook page to keep up to date with any of our Celebrations or any other Offers - Please ensure you have liked our Facebook page.

www.facebook.com/corriedmarketing/

We send you a follow up email to show you a selection of our award winning campaigns and amazing results we are generating for our clients.

The award was for two excellent and very different campaigns for our clients NHS Dumfries & Galloway "Meet ED" online digital display advertising campaign and Scottish Slimmer’s Facebook ad campaign - These were two hugely successful campaigns that provided astounding results! 

We'd like to pay it back and share with you by celebrating our winning these prestigious Marketing, PR & Communications awards with YOU by giving away FREE (to a few Scottish businesses) Marketing Plans, Digital Strategies, Pinterest Pages, Facebook Pinterest Apps some are money saving offers ie 50% OFF and BOGOF's.   

If you would like to participate in our “celebration event” please let us know by emailing info@corriedmarketing with the subject Celebrate in the subject field or message us over on our Facebook or our LinkedIn page.

We're NOT Here To Argue, Debate OR Deliberate On Whether Your Offline Ads Work OR Not..We're Here To Help!

Struggling to keep up with all the recent changes to Facebook, Google and the whole advertising and marketing landscape in general. 

We can help with both your online & offline, and we know where we'd recommend you spend your ad budget to get YOU more bang for your buck!

Biz owners have more choices than ever before, now with digital ads taking over print and soon TV - The whole digital landscape has changed massively in recent years. Numerous ad platforms give advertisers and biz owners more choice than ever before. Recent changes to Facebook and Google means most biz owners are left #Baffled. But WE CAN HELP !!!

It's a full time job to keep up with this fast paced landscape of online digital marketing & advertising. 

OFFLINE Ads are expensive and Digital Ads is where it is at.  These offer highly targeted & cost effective advertising. Which is why if you need help, you should commission our services and outsource to us, as we have an amazing team of industry experts, with over 100 years' experience in our chosen fields including our MBA consultant, a team of programmers & developers, plus our "Award Winning" Graphic Designer. Corrie-Dee Whaite has 25 years experience in Advertising, PR, Sales & Marketing working for national press, directories and exhibitions throughout the UK. We can help you with our expertise &  knowledge that generate our clients proven RESULTS! It's like having your own highly skilled and capable marketing department but we take away the stress and the hassle!

It beggars belief that a biz owner would rather struggle to keep up and would rather throw their money at advertising offline for example in a low circulating magazine, with an expensive gunshot ad campaign, hoping that somebody, somewhere, who is interested in his very "niche" target market see's their ad. Which let's face it is very highly unlikely to happen. Therefore offering little ROI (if any). Which is why the biz owner claims "advertising & marketing doesn't work." 

If you don't advertise or market your business? How will anyone know you have something to sell...?

It's about ensuring your marketing and advertising DOES work, that you are projecting the right image and message to your target audience & when it comes to advertising, the more targeted your ads are, the more likely they are to convert and generate ROI. SIMPLES !!!

We deliver qualified leads and targeted traffic to your business, with proven results & testimonials which is guaranteed proof we deliver results. Every business needs qualified leads and traffic. We offer this, plus much more. 

We deliver your ads ALL OVER THE INTERNET. PLUS we can target your website traffic with tracking pixels and retarget them with specific ads exactly tailored to your products and services they are interested in. 

From biz owners saying "tracking pixels" sounds dodge and unethical, to another who claimed our ad platform cannot possibly be bigger than Facebook, Google, Microsoft and Yahoo (incidentally, we are in partnership with Facebook Ad Xchange, Google, Microsoft, Yahoo, OpenX, our platform includes 27 of the other major ad exchange platforms in the world). Well - IT IS. Why is this? Because we use all of these! 

We're not here to argue or debate about whether your offline ads work or not. While you deliberate, we'll be helping the other companies and organisations who realise they need help! 

If you would like to know more about our services, please contact Corrie-Dee Whaite on Tel  01294 559480 or Mob 07411 170758 or to view our CDM services brochure visit  CDM eBrochures (you need to be signed into Facebook to view these).

Please let us know what your thoughts, we love to hear your feedback.

Why Your Business Needs A Blog

 A Blog is hugely important to your business & most business owners often neglect the importance of a Blog.

 The main priority is that you have control of your #Blog. IT is yours. Unlike a Facebook page or Twitter account (which you do have degree of control over, but please always bear in mind, it's not yours). Your Facebook page could be closed down or even worse look at what happened to Bebo.. ? Anyone remember it ? Everyone left Bebo in droves to join Facebook. 

 Your blog is YOURS. You have complete control, unless you don't pay your hosting provider of course! You can utilise your blog to inform your target market (and people who are interested in hearing about your products/services) about any company news i.e. Staff Recruitment/Situations Vacant, Offers, Corporate Days Out, Contracts Won etc.

 Google rewards organisations who publish their own content on their blog, as it gives Google these all important "Social Signals" we talk about in our Corrie D Marketing social media training sessions. Google can see the traffic flowing from your blog to your Facebook Page or e.g. Blog to your organisations Twitter account or any other social media networks to your blog etc. By using "Key Words" it also helps with your organic #SEO. 

 All of the websites we design & develop come with a FREE Blog as standard. Remember the 3 E's of #SocialMediaMarketing -

1  #Educate 
2  #Entertain 
3  #Engage

  We also have professional journalists on our team who can ghost write your copy content for your blog (if you don't have the time and would prefer us to do this for you). OR if perhaps you have a subject you feel is a little bit boring...? You'd be surprised how many businesses owners we speak to on a daily basis who think their business isn't sexy enough to warrant having a Blog they believe that no-one would be interested in reading their company news etc. In fact very recently we heard feedback which ranges from an example of  recent conversations :-  e.g. "We supply stationery to businesses but we think this subject is boring and no-one is interested eg when Biro release a new pen they don't write a blog about it! Plus we don't really know what to write." 

Sound like you? Our team of journalists can help!

Social Signals 

 If you have ever taken our social media training workshops or attended any of our courses you will already be aware of those all important "Social Signals" as Google rewards traffic flowing from your Blog to your Facebook page and your Twitter to your Blog etc. You will also know which social networks have THE BEST Social Signals on the web. If you would like to attend any of our training sessions we offer group training or we also offer a more intensive 121 personalised training sessions tailored and structured to suit your individual business. 

Remember the 3 E's of social media marketing - Educate, Entertain & Engage!

Social Media Training

CDM (Corrie D Marketing) offer a number of social media training workshops each lasting four hours (morning or afternoon sessions). OR two can be delivered within one day (eight hours). These can be tailored to suit your individual business needs (if required) and can be delivered within your premises to multiple employees. If venue hire is needed we have many venues we have delivered sessions in, which we can hire if requested. 

Workshops Overview

Introduction To Social Media Workshop
Advanced Social Media Workshop
Facebook Marketing Masterclass 1 (hand on classroom based)
Facebook Marketing Masterclass 2 (hands on classroom based)

We will be running a number of these in various venues in 2014 throughout Ayrshire and Glasgow. We also deliver these within your premises throughout the whole of Scotland. 

Facebook Groups 

We're always banging on about the importance of Facebook Ads however if you don't have a Facebook Groups we recommend you should create at least one of these. Target your family, friends, work colleagues etc. Within your "niche" who have a joint beliefs/values/interests.

Once you've created the group add your friends (it's important to remember that only people can create and post to groups). However you can post links to your business pages. You can post information, polls and chat to everyone at once. 

Facebook Ads

 FacebookAds is a highly targeted and cost effective advertising platform and is one of the best social networks for social signals on the web. People divulge to Facebook all sorts of information you can target with your Facebook Ad Campaigns i.e. When they got engaged. Expecting a baby, Age, Geographical Location, Books they've read, Films/Movies they've watched, Brands & Celebrities they like. What do you think this means for your business ... If you don't know call us and we can help create and manage your ad campaigns or we offer training. Everything we do is DIY (Do It Yourself) or DFY (Done For You) Fully Managed Service. 

 With over 1.15 billion users worldwide. 33 million of these are in the UK who check in monthly. 22 million who check in Daily. 70% of these people are visiting via Facebooks Mobile App. What do you think this means to your business if your website is not mobile responsive design? Meaning your copy content does not fit within the size of the browser or device eg Safari and IPhone or Ipad. Windows or Android or any other type of smartphone.

Smartphone Sales (Mobile Revolution)

• 2011-2012  was a record breaking year for the sale of #smartphones (basically a hand held computing device). 
• Accounted for 85% of all mobile phone sales.
• 96% of people research a "bricks and mortar" store during the research stage of the buying process.
• 62% will leave your website if they have to scroll horizontally or have to pinch the screen to view your website/copy content. 
• Ensure your website is user friendly. We can help!

WE can help! All of the websites we design & develop are fully mobile responsive design. Or if you are happy with your current website and you don't want to go the expense of a new one - We can convert your current website into a fully mobile optimised version. 

To find out how we can help your business grow, please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758. Visit our website www.corriedmarketing.co.uk or email info@corriedmarketing.co.uk

Why should you run a Facebook Competition..?

 

As we all know very well, everyone loves to win something, and running a Facebook Competition on your Facebook page is a fantastic way to gain more ‘likes’ for your page and ultimately new customers for your business !!!!

 

Here are our Top Tips to ensure your competition’s success.

1. Ensure the prize is industry relevant

You would be surprised how many businesses give away a free iPad/Iphone or Kindle. This is a great prize to win, everyone wants one and this might lead to huge take up rates, however this is not targeting your “target market”.

An Ipad  is a highy attractive prize and entrants friends & colleagues who are perhaps not local to your business may enter.  If you are a local restaurant for example, you could perhaps have contacts on your list that live thousands of miles away and are not likely to ever pay you a visit.

Give away a lunch or dinner for 2 as your prize. This might attract less people (i.e. only the entrants who are close enough to redeem the prize), but at least this is your target market. Also people who enter your competition will be more likely to visit your restaurant in future, especially if you send them a special offer via email and/or SMS Text once the competition has closed – assuming you have collected their information and got them to opt-in.

2. If you can, think up remarketing strategies you could use as a follow-up

 In our restaurant example, you could tag some photos of your winners when they redeem their prize & post to your Facebook page and inside your establishment for their friends & family to see, and also to generate more publicity. Remember to get your winner’s testimonial and use it.

3. Publicity – let people know about your contest, via multiple channels

You could run both an Online & Offline Press Release with a feature within the local press or you could link your website to your Facebook competition. Anything that assists directing your offline or online traffic to your competition will assist with this. Also don’t forget to  use your wider social network if you have one (highly recommended) i.e. Twitter, LinkedIn, Google+, Facebook Groups etc…

4.    Use Facebook ads

Direct traffic to your competition with Facebook ads – again ensuring correct targeting. You can also use a promoted post from as little as £10 or less (depending on the fan size of your page) to promote a post and ensure all your fans see it. This can be enough to kick-start your competition during the initial stages and by making your competition viral and requiring entrants to share with friends you can ensure maximum exposure.

5.    Give your competition an expiry date

Create a level of urgency and expectation, and ensure you pick a winner at the end of the competition. Tell them how and when the winner will be chosen and how they will be notified.

6. The Money is in the list

This is where a lot of companies make a big mistake in their Facebook contests by asking entrants to like and share on their page [not to mention it is actually breaking Facebook rules].

Ensure you collect entrants e-mail address & mobile number when they enter the competition. You will need this to contact the winner(s), as it is also against Facebook rules to notify the winner directly on your Facebook wall.

More importantly, with a list you can begin further marketing initiatives after your contest is over and continue the dialogue with your contestants - re-marketing to regular & prospective clients by e.g. SMS Text Marketing or Email Marketing campaigns.

7. Inform previous contestants about your latest contest

When you create your next competition, send an email mailshot to your previous contest list and also send an SMS text which offers high immediate open rates  of 97%  plus.

8. Run regular competitions

Running one-off Facebook competitions can make you go viral fast, however to keep your fans engaged & for lasting impact you should run regular competitions - perhaps one per month or every two months. This is a proven strategy for turning Facebook users into customers.

9. Adhere to Facebook rules

Facebook’s promotional guidelines. These include ensuring your Facebook competition is run via an app/tab on your Facebook page. Entrants to your competition must not be conditioned to have to “like” a Wall post, Comment or enter by uploading a photo to a Wall. Running regular competitions is a fab way to gain more ‘likes’ for your Facebook page. It also helps to re-market to your new fans via your Facebook page. The 3 E’s of Social Media Marketing “Educate, Entertain & Engage”. This helps to increase fan engagement, increase brand awareness, promote your business, generate leads, collect email addresses and mobile numbers but most importantly … gain YOU more customers!

We hope this information has been useful and if you think a Facebook competition might be right for your business but maybe aren't sure where to start, why not get in touch and we will help you to decide the best type of competition and give you some advice on what to do next.

Please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758.